Of Ad Fraud and (Fake) ImpressionsA look into what’s plaguing the advertising industryJul 19, 2021Jul 19, 2021
Insights into the Fluidity of Consumer Behaviors Since the PandemicChanges & Expectations: What to Capitalize OnJul 7, 2021Jul 7, 2021
Top 5 Minions of Ad Automation to Unlock your Brand’s PotentialIt doesn’t have to be complicated when your efforts are automatedJun 30, 2021Jun 30, 2021
The Grand Repurposing of Ad PersonalizationQuality over quantity in ad targetingJun 22, 2021Jun 22, 2021
Why I created a start-up to compete directly against GoogleThere’s a real cost to us that may not be dollars and cents but rather trade-offs in terms of privacy, attention and data.Jun 11, 20211Jun 11, 20211
How to Optimize Your Social Media Ad CampaignsWe understand how social media monoliths are squeezing their advertising customers, and this is why we are aiming to shift the paradigm.Jun 7, 2021Jun 7, 2021
Reclaim Your Data with The Distributed WebRecent innovations are democratizing data usage and restoring balance to a data economy that is completely out of whackJun 1, 2021Jun 1, 2021
How to Stop Click FraudThe search ad industry is built on a model that derives prices from the number of clicks and impressions that are generated. This is the…May 14, 2021May 14, 2021