The Grand Repurposing of Ad Personalization
Quality over quantity in ad targeting
Yes, Big Tech companies are tracking your search histories. Your data is not secure, even when browsing via incognito mode. The ads that you see are not by chance: they’re by design. The internet is bustling with data miners and third-party cookies who reads into what you’re searching for and provides you with a slew of advertisements that might seem relevant, but not really.
This is Ad Personalization
For better or worse, the pattern is now ‘seek and you shall find — in due time’. Whether you’re looking for a cheap pair of shoes or wondering if that new restaurant on the side of the road is any good, your data is kept and used at a later time — bombarding you with a number of advertisements relevant to your search.
There’s also plenty of other added issues such as click fraud and a lack of retargeting, which could lead to additional challenges such as wasted spending or tarnishing your brand’s name. Believe us, we wouldn’t want to see the same brand of shoes popping up every month — I’VE ALREADY GOT THEM, AMAZON!
What about ad blockers?
You can’t. Well, maybe just a little.
Data privacy and personalization allow you to choose the types of ads you want to be seeing on your browsers, but a quick search goes a long way. The algorithm is made to be in such a way where one search links to a bunch of different options — resulting in a mess of advertising choices.
With the internet turning into a hotspot for focused advertisements, it has become one big marketplace where everything is either oversaturated, or shut out by other brands with bigger voices (and pockets). You could be experiencing this right now, and your ads may be sinking ever so slowly into the abyss — or better known as Google’s page 2.
The question now becomes: how does one stand out of the crowd if everyone is offering the same thing? How do we repurpose ads that would capture the attention of the crowd amidst the densely populated market?
Quality over quantity
ReverseAds offers an advertising platform for the open web, serving ads where people spend 66% of their time — beyond the walled gardens of Facebook and Google.
We believe that ad personalization should be repurposed down the consumer’s path to purchase, where the cost should only come in when there is a clear intent by the user to explore your products. With 72% of consumers saying that they will only engage ads relevant to them, it’s down to our algorithm to target your exact high-intent audience.
As compared to a ‘one search, one chance’ bidding model, we have created a custom ‘keyword roadmap’ that predicts the path a consumer takes and serves the ads methodically until they convert — which is perfect for considered purchases. This not only helps to reduce the number of unqualified leads but also save marketers additional costs like excessive CPC spending.
Nothing says success like profit — and our proven 50% reduction track record in CPC spending shouts just that. We want to give you a voice that will reverberate throughout the market, something that puts you in a prime position against your competitors.
If you’re interested in learning more about ReverseAds, visit reverseads.com or connect with us via Facebook and LinkedIn.
