Top 5 Minions of Ad Automation to Unlock your Brand’s Potential
It doesn’t have to be complicated when your efforts are automated
As the name suggests, advertising automation systematizes the different areas of your digital marketing efforts. With the tech age slowly reaching its prime now, the necessity of automation is put into the limelight of every modern-day marketer as it not only saves money, but also time.
‘But what can a machine do that I already am able to do?’
From big data to optimization, the list goes on, which can be summarized into five key points below:
#1: The Big ‘E’ — Efficiency
The Covid-19 pandemic caused many businesses to reduce employment. Millions of people lost their jobs and others had to adjust to working from home. More specifically, marketers have also seen a depreciation in their marketing budget, which forced most of them to work twice as hard to drive their campaigns digitally.
This is where marketing automation comes in.
With tools that can help you to create, implement, and efficiently manage your marketing campaigns, you will be able to cut time spent on manual work tremendously. Additionally, you will also be able to reach multiple buyer personas with maximum efficiency through automation; increasing your accuracy in ad targeting.
#2: ‘Is this your card?’
Like a magic trick, a deep understanding of a concept will lead to expected results. When you are able to understand the user’s behavior, it will be much easier for you to tailor ad recommendations at the right place and time. This would then lead to more engaged users with your business, and in turn, profit.
In short, prediction is key.
Advertising automation allows you to create hyper-personalized campaigns based on your contacts’ information. It takes in advanced behavioral data which tracks your customers’ engagement from activity through your campaigns, and that will automatically provide you with tailored information for your customers.
#3: Information guru
When we shop for things that we want, it has become second nature for us to compare one store from another — assessing which item is cheaper, better, etc. In a digital context, this information is key to every marketer as we have to know what works and what doesn’t as the buyer persona varies from person to person.
Having a single customer view helps with that. It is a unified collection of data that contains all of the important information: from interaction and purchase history to activity overview. But with millions of people out there, how do you ensure that your approach appeals to all?
Through the syncing of this single customer view with automation, you will be able to drive seamless, omnichannel experiences that will ultimately drive growth. This also helps to create a positive customer experience — which is of prime importance for online marketing.
#4: The Privacy Paradox Answered
‘We earn money by spending it’
Every marketer can relate to this. Advertising as we know it runs on that very statement alone; to generate leads, gather traction, bid for keywords and more., etc. The modern-day marketing method is a paradox in itself — but it’s not complicated.
The privacy paradox on the other hand, is a tough one. Customers want personalized marketing experiences, but by 2023, 65% of the world’s population will have their personal information protected under stricter privacy regulations.
How do we find the balance to address this issue?
With automation, your single customer viewpoint can act as a data custodian to enhance customer experience. With it, you’ll be able to tailor information that isn’t just personalized to newer customers, but also highly relevant and contextual through ethical means — leading to higher customer retention and loyalty.
#5: iHuman
What sets real-life and digital shopping apart?
Interaction.
There are many instances of a great salesperson giving a fantastic pitch on why those pair of Flyknit shoes were made for you — and that’s conversational marketing. A one-way conversation (with a bot) will never suffice as pleasant to a customer in a million years and it may be a prime reason why people turn away from e-commerce sites.
Automation covers this.
By setting “choice words” to interact with your customers, it brings personalization, sounds human, and improves the overall customer experience. Conversational marketing is a huge opportunity to build something genuinely helpful without sounding like something straight out of a science fiction novel.
The right investment in a marketing automation software will result in positive growth for your company as it ensures that your business remains focused on the core issues at hand while your best resources (both people and money) are aligned to do high-impact work — thus increasing productivity.
ReverseAds new web app platform has all of the relevant machine learning capabilities with our patented algorithm that helps create a custom “Keyword Roadmap” to accurately predict the path to purchase, and serves buyers ads until they convert; saving you on a lot of the effort and cost.
For more information on our solutions and web app platform, visit reverseads.com or connect with us via Facebook and LinkedIn.
