Insights into the Fluidity of Consumer Behaviors Since the Pandemic
Changes & Expectations: What to Capitalize On
As a trendy millennial would say: Change is the only constant.
This Pandemic has changed our world as we know it, and as we sit around waiting for our lives to go back to normal, we have to start acknowledging and adapting to our new environment. Especially in marketing, where online advertising is now the main medium of choice to reach out to consumers.
With the turn of an era comes a new set of challenges. There have been many changes to consumer’s behaviors, like ethical reasoning, skepticism, etc., and so new marketing strategies have to be re-adapted again. We’ve gathered some insights on these trends and here are some ways in which you can quickly gain momentum in the ever-changing landscape of the marketing world:
1. Hello, welcome to ______!
The Customer Experience.
The main difference between shopping offline and online. The freedom of interaction, the curiosity of pop-up shops: all went missing during the Pandemic. With e-commerce, the experience just isn’t the same. Sure, some websites do have chatbots where you’ll be able to ask your inquiries and the like, but the missing ‘personal’ factor is more of a big deal than you’d think.
Conversational marketing is a solution.
It gives your brand a sense of familiarity, of human intimacy. Bringing personalization into the mix is a great plus in the overall customer experience model. It brings about a strong digital presence to present a more intimate store experience for your customers.
Advertising automation is a great and efficient way to helping you prepare for this outcome. We talked about the functionality, benefits, and more previously on our previous blog as well.
2. Customers first.
It goes without saying that you have to know your customers.
Knowing the likes and dislikes of your customers is essential for growth and success — it has to work for them. This has transformed into a recent trend that has become one of the most important factors in customer experience:
Convenience.
Around 76% of consumers have stated that they preferred fast and easy shopping — something that works for them. With over a year or so to get familiar to their new online surroundings, capitalizing on the data you’ve captured from your customers is crucial to your marketing plans.
By creating a single customer view, you’ll be able to predict and bring that information into your future marketing plans. With the help of an advertising automation system, such as the ReverseAds Web App, you’ll be able to easily form hyper-personalized campaigns, target the right audience, and be well-prepared for the new era ahead.
3. A Single Step
Every journey begins with that first step.
From the moment a consumer receives information to the purchasing of their item, everything down that path has been mostly turned into an online experience. More and more people are gathering on the internet for their shopping necessities, and it is crucial that we grab ahold of its importance:
Channeling reevaluation.
Over the past year, many trends of past behaviors have accelerated astronomically. Television is starting to regain momentum after a long hiatus of popularity, video calling is picking up thanks to remote learning, and online entertainment has never boomed as much before; with Disney Plus achieving what Netflix took 7 years to do in a mere 5 months.
Having quality content and the best team mean nothing if you’re going through the motion of ‘it worked in the past, it’ll work today’. With the introduction to many new platforms and solutions born from the pandemic, it’s time to take that brave, first step again to reevaluate how your strategy can address the 5 W’s (who, what, where, when, why) to stay on top of the competition.
With the pandemic bringing about a whole lot of change, rethinking your strategies is not going to be easy, but it’s essential. Here at ReverseAds, we have been helping businesses to adapt to new environments by introducing new, modern-day solutions to ease the efforts of their grand marketing restructuring, and saving over 50% on modern-day digital advertising in the process.
To find out more about how ReverseAds’ web app platform can help to improve your online ad campaigns, visit www.reverseads.com, or connect with us via Facebook and LinkedIn.
